MAXEUROPE was established in 2010, but its history began in 1996, when the first and the largest subsidiary – Maxcom, started as a trading company. The company sold bicycles and childcare products with growing success. Soon the bicycles crossed border and found their place all over Europe, where they became a reference for style, quality and reliability.

The division responsible for Chipolino and Baby Max brands grew in parallel and in 2007 Management separated these operations into a newly formed company called Chipolino Ltd. Today Chipolino brands are well-known and presented in more than 30 countries worldwide. During the same year was established Velotec Ltd with main scope of activity production of wheels and rims. In 2007 was also finished and put into operation the new production and administrative facilities of MAXEUROPE. Three years later, that 20 million euro project won the national competition "Building of the Year 2010".

In 2009, Maxcom expanded further by incorporating Shockblaze, an Italian bicycle manufacturer from Treviso. The new portfolio of brands and companies required a new solid management structure and thus how in 2010 MAXEUROPE Holding was officially established.

In 2012 MAXEUROPE launched a test center for safety certification of its bicycles production.The most recent infrastructure investments of MAXEUROPE include the increase of warehouse area with a further 12 000 sq. meters and a large investment in latest generation equipment for frames and forks painting.

MAXEUROPE has continued to grow and develop. In 2016 the Holding added to its portfolio of activities the production of wheel rims into a newly formed company called Velorim Ltd. In the same year, the management of MAXEUROPE bicycle brands Shockblaze, Sprint and Maxbike was separated into a new company called Maxbike Ltd.

Today MAXEUROPE is a dream-come-true for its founder and owner Mr. Maxim Mitkov. He continues to run the company, sharing his values and vision for development together with the longtime professional team of MAXEUROPE

news about Max Europe

MAXEUROPE – Green Company Of The Year


On 28 May 2015 MAXEUROPE Ltd. was honored with “Green Company of the year” award in the “Bio industry and green business” category. The prestigious prize was given at an official ceremony in Sofia Philharmonic Orchestra, in the presence of ...

Replace your old bicycle with a new one!


Bring your bike back at Maxbike store. Our salesmen will examine your bike and offer you a discount for buying a new one.

Athlete of 2014 in Plovdiv!


SPRINT was a main partner of the event and awarded the winners Alexander and Lydia Nencheva Komanov with bikes. With this support the management of SPRINT expressed its intention to continue to support the development of the Bulgarian sport.

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